But that increased demand has led to some hiccups along the way.
On a few occasions, Cobb said, demand was a lot higher than what he expected, leading to short-term gaps where he couldn’t fulfil all of the orders.
Clearsips launched last summer as a distributor of Canadian and international non-alcoholic drinks, including wines, beers and spirits. Co-founder David Thompson had already been running a wine agency for more than 20 years. A non-drinker himself, he decided to use his industry expertise to connect producers with retailers and restaurants.Article content
Like Cobb, she’s had a few of her own faulty assumptions about demand, seeing some of her bestselling wines sell out — and since they’re imported, they take longer torestock.Though growth may seem rapid, Sobrii’s Huitema thinks Canada’s non-alcoholic drink industry isn’t moving as fast as it is in other countries.Article content
There’s definitely lots of room to grow, with many people barely even aware of what’s out there, said Huitema. Huitema thinks the new guidance on low-risk alcohol consumption released in January, which recommended drinking dramatically less than previous advice, prodded many retailers and restaurants to get on board.
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