The big day for marketers has arrived: The Super Bowl is advertising's biggest, glitziest stage.
Big name advertisers from Netflix to Google paid as much as US$7 million for a 30-second spot during the game Sunday night, seeking to capture the attention of the roughly 100 million viewers who tune in each year.To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about "premature electrification.
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including "Bridgerton" and "Stranger Things," to announce that Netflix will feature electric vehicles in its original shows.Google promotes its Pixel photo editing tools "Magic Eraser" and "Photo Unblur" with a 90 second spot featuring Amy Schumer, Doja Cat and NBA star Giannis Antetokounmpo.
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