Two new studies show 'doom-and-gloom' climate news may scare but also encourage audiences.
‘Doom-and-gloom’ climate news can increase people’s fear over what’s coming, but it may also spark audiences to consider what society can do to fix the problem, a new study has found.
“In other words, as audiences cope with the unpleasant feelings that come with contemplating the immense threat that climate change presents, they may be motivated to regain control over the situation and combat feelings of helplessness,” wrote the authors. “We saw the opposite pattern in our second study. People’s efficacy beliefs increased over time. In other words, the more exposure people had to these threatening news stories each day, they were increasingly likely to think that they can make a difference in addressing climate change.”
“That should hopefully motivate reporters and strategic communicators to include information about solutions to climate change in their messaging,” Myrick said.
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