The company added 7 million Disney+ subscribers in the past three months, many of them opting for ad-supported tiers. Can it turn a profit?
Bob Iger believes. On a call with investors on Wednesday, the Disney CEO said that the company’s goal is to make its streaming business profitable by the end of next year. A big component of that: a new service that combines Disney+ and Hulu, set to launch next spring. This is a goal Disney has been working on for a while, ever since it launched its Netflix competitor, Disney+, in 2019.
At the same time, Hulu’s prices rose from $15 per month to $18. Other streamers have made similar shifts. Last month, Netflix announced price hikes while showing subscriber growth amid password-sharing crackdowns. Apple TV+ also increased prices. Max has kept its prices pretty consistent but hasn’t seen much in the way of subscriber gains.
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