Disney launches world’s first ‘Frozen’ land in Hong Kong in major theme park push

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Disney launches world’s first ‘Frozen’ land in Hong Kong in major theme park push
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HONG KONG: Walt Disney Co. is set to open the world’s first Frozen-themed land at Hong Kong Disneyland Resort as the entertainment giant prepares to unleash US$60 billion in spending across parks and resorts worldwide. "This beloved franchise will elevate Hong Kong Disneyland’s global presence,” said Michael Moriarty, managing director of Hong Kong Disneyland Resort. The firm is committed to continually delivering new and innovative offerings, he said.

It’s laid out an ambitious plan to nearly double spending on its theme parks and resorts to $60 billion over the next 10 years, citing a boost to the bottom line from rides, cruises and other attractions. The company is looking to maximize a division that’s growing strongly, as it wrestles with seismic changes in the film and TV industry as well as challenges for its streaming business including market saturation in the West and increasing competition in Asia.

Visitors to the Hong Kong park will have to shell out more cash should they go in peak season. Last month, the city’s Disneyland announced a one-day ticket for popular days and seasons will cost HK$879 for people aged 12 and older, while a standard one-day pass for other times will be HK$639. Annual pass holders will be able to go to World of Frozen on select dates starting Oct. 23.

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