Kroger and Walmart, among other retailers, are beginning to test out digital price tags. But shoppers and lawmakers are worried.
Kroger and Walmart, among other retailers, are beginning to test out digital price tags. But shoppers and lawmakers are worried the change could lead to surge pricing.
"You're ok with that for airline pricing because you know there's demand but people have different expectations for the supermarket," Sevilla added. Both Kroger and Walmart deny the claims that they're using these tags to introduce surge pricing. Saying instead, this technology could be a major labor and money saver. Something Saloni Firasta Vastani, also a marketing expert says, at least right now, checks out.
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