Digital insurance, takaful operators to reach out to vulnerable and underserved segments

Relevance and personalisation count for DITO propositions, as products should be right-fitted to customer needs instead of the other way around.

DITOs are businesses that conduct insurance or takaful operations by utilising digital platforms and technologies for end-to-end operations from underwriting, customer onboarding to claims processing and payments.

"DITOs are developing products based on customer value propositions, where plans are intuitively offered at the right place, time, price and level of coverage. "The industry and consumers will also benefit from removing channel reliance and diversifying touch points,” he said. However, gig workers usually struggle to find medical and life protection plans that are comparable to the group benefits of their full-time counterparts.

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