Digital garden by Singapore Pools aims to raise $500k for community groups in need

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Digital garden by Singapore Pools aims to raise $500k for community groups in need
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Funds will support seniors, children, youth, low-income families, persons with disabilities, mental health conditions. Read more at straitstimes.com.

SINGAPORE - To assist the more vulnerable members of the community, Singaporeans can “plant” a digital flower in a virtual garden, under an initiative by Singapore Pools that will see the company pledging $1 for every flower that “blooms”.

Singapore Pools is pledging $1 for every flower that “blooms”, up to $250,000, which will be matched dollar for dollar by Tote Board, its parent company, bringing the total amount to be raised for Community Chest to half a million dollars. To plant a flower, members of the public can scan the QR code placed on interactive community screens located at selected Singapore Pools branches or access it through the Singapore Pools’ website.Director of philanthropic partnership and engagement at Community Chest Rae Lee said the initiative represents how corporates can enable the wider community to do good in a creative manner.

Mr Chin Sau Ho, senior director of community partnerships and communications at Singapore Pools, said: “With Singapore Pools turning 55 this year, we celebrate more than five decades of providing a safe and trusted avenue to combat illegal gambling, and contributing to nation-building and community causes in Singapore.”

To celebrate its 55th anniversary, Singapore Pools launched Community With A Heart, an initiative to rally the public to make a difference in the lives of communities in need. PHOTO: SINGAPORE POOLS

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