In 2019, the CFA Institute launched the Certificate in ESG Investing program that immediately attracted about 200 registrations per month. Demand has since grown almost six-fold.
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“What we’re seeing is a real interest and demand to continue to grow upon this very foundational education that we’re offering,” says Patricia Fletcher, chief executive officer of the Responsible Investment Association in Toronto. From 2016 to 2021, she says more than 2,500 advisors and investment professionals registered for the RIA’s coursework directly.
Canadian advisors, in particular, have flocked to the CFA Institute program in droves. About 930 people in Canada have taken the course so far, Mr. Bartlett says, with 676 of them having registered within the past 12 months.Sean Cleary, chair of the Institute for Sustainable Finance at Queen’s University’s Smith School of Business in Kingston, Ont., says the increasing demand for ESG training among advisors is correlated directly to rising interest in ESG among their clients.
“How do you actually build out this component of your practice? How do you talk to prospective clients about this and how do you market yourself in the space? These are questions we’re helping [advisors] answer,” Ms. Fletcher says. The course should help advisors speak with authority about the funds to clients as they go through the know-your-client process, she adds.
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