Younger consumers are willing to pay more for locally grown produce but they are also unlikely to cook at home. How then can local farmers make money?
Food security is a critical issue for Singapore because it imports more than 90 per cent of its produce. The 30 by 30 goal - to grow 30 per cent of food locally by 2030 - aims to mitigate this but local farming is still struggling to create a viable ecosystem. Is it cost, consumers or commitment?
Steven Chia and Crispina Robert speak to Kenny Eng, a fourth-generation farmer and founder of The Local Farm, and Professor William Chen, director of the NTU Food Science and Technology Programme.8:33 Competing with cheaper options Kenny Eng, co-host Crispina Robert, Prof William Chen and co-host Steven Chia We know Singapore is land-scarce.
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