Momofuku started selling its Chili Crunch product in 2020, a crunchy spicy oil with dried peppers and other ingredients like sesame seeds and garlic.
FILE - David Chang 's Momofuku will back down from its trademark war on businesses offering a "chile crunch" product, which Momofuku has trademarked., said it won’t defend its trademark on the name “chile crunch” after it sparked an outcry by sending cease-and-desist letters to other businesses using the term.
Momofuku acquired the trademark for the name “chile crunch” from Chile Colonial in 2023. While Momofuku holds the trademark for “chile crunch,” spelled with an “e,” it also claims “common law” rights to “chili crunch” with an “i” and has filed for similar trademark status with the U.S. Patent Office for that spelling, which is still pending.In March, Momofuku sent seven cease-and-desist letters to companies that were calling their product “Chili Crunch” or “Chile Crunch.
Michelle Tew, owner of Malaysian food brand Homiah, was one owner who spoke out on social media after she received a cease-and-desist letter from Momofuku on March 18 that said she had 90 days to stop selling her Sambal Chili Crunch products.
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