A growing number of dad influencers – or “dadfluencers” – have amassed sizeable followings. Read more at straitstimes.com.
The rise of dadfluencers has also been fuelled by the booming popularity of TikTok.
Another reason dads are curious to see how other dads parent is that they are in largely uncharted territory, compared with previous generations. The pandemic was brutal for parents in general , but dads were less likely to have the support systems that women are socialised to cultivate in times of hardship .
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