Crocs, crises and Coperni: How fashion shaped 2022

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Crocs, crises and Coperni: How fashion shaped 2022
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What can fashion tell us about ourselves? For starters: that we love ugly shoes and we’ll buy beautiful handbags until the end of time.

It was the year that began with the Miu Miu micro-mini and ended with the Miu Miu ballet flat. Handbag prices skyrocketed and became legitimate investments. Kim Kardashian wore Marilyn Monroe’s dress to the Met Gala and broke the internet once more, for reasons she possibly did not foresee. We lost

but gained a new understanding of his longtime boss, Anna Wintour. We wore clogs. We dressed up again.Kim Kardashian in Marilyn Monroe’s dress, with then-boyfriend Pete Davidson. Fashion is always a litmus test for the times, but it rarely tells us one thing alone. Indeed, the story it tells is usually varied and even contradictory: the Miu Miu micro-mini and ballet flat exemplify this. It is a story of highs ) and lows , of solar-level personalities and shy and retiring types .Deena Bahri is the chief marketing officer at StockX, a resale platform that has access to the data of millions of customers.

Other notable collaborations this year were between Gucci and Adidas, Fendi and Versace and Balmain x Barbie.“Drops”, too, have helped boost sales, says Bahri. “Again, it’s not exactly new and it’s not rocket science, but the idea of ‘dropping’ a small amount of product for a limited time has seen huge traction this year. Customers want what they can’t have.”September, Chanel has had an especially robust year when it comes to the sale of handbags.

Other luxury brands are curtailing access to their goods, setting limits on what customers can buy and when. This, naturally, has exponentially increased desire and theMiu Miu’s very, very short skirt comes with its own set of underwear, though wearers must bring their own abs.Lyst, a retail data platform, gave the year to Miu Miu, saying searches for the brand increased by 49 per cent this year, powered by its micro-mini skirt and then ballet flat.

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