World Cup trophies and Ashes series victories apparently are not enough to help Cricket Australia turn a profit.
abc.net.au/news/cricket-australia-claims-5-million-loss-ashes-world-cups/101531040Cricket Australia says it lost $5.1 million in the past financial year, largely due to COVID restrictions and a changing media rights landscape.Australia's men's and women's teams both won Ashes series and world cups in the past financial year
CA chalked up the net deficit to "the costs of staging cricket throughout the pandemic and a challenging UK media rights market impacting this result". The CA directors said teams being forced to tour with heightened biosecurity measures "had impacts on both revenues and costs".
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