Despite the availability of new COVID-19 vaccines to fight the Omicron subvariant, public awareness efforts to drive vaccine uptake in Canada are not as effective as before.
When vaccines against COVID-19 first became available in Canada, public service announcements flooded radio and TV broadcasts and repeatedly popped up online and across social media feeds.
Doctors say it’s vital to get this version of the vaccine because it offers protection against the subvariant driving a current rise in COVID-19 cases and also because most Canadians are well past the six-month mark when immunity fades after previous shots or infections. Provinces and territories now have information posted on their websites about who is eligible to get the updated COVID-19 vaccine, where to get it and links to book appointments or find participating pharmacies.British Columbia’s system is an example of a more proactive approach, he said.Everyone in B.C.
The minister didn’t comment on whether the budget for advertising and promoting the COVID-19 vaccine was similar to previous efforts, but said “the text messages are an invitation system which serve as the best possible promotion.” Local public health units are doing the best they can to increase awareness of the updated COVID-19 vaccine within limited budgets set by provinces and municipalities, said Dr. Thomas Piggott, medical officer of health for Peterborough, Ont.
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