It appears that corporate America is taking a slow step in placing their pride logos in 2023. Typically, when June hits, these companies would be ready to uploa
d their logo with a pride background. However, stemming from the whole Bud Light drama, Target, Kohls and others are affected by this conservative shockwave., following backlash and threats from right-wing commentators, politicians, and other individuals, calls for boycotts are emerging. Despite their claims of ongoing support for the LGBTQ+ community, Bud Light and Target are doubling down.
Furthermore, Bud Light recently announces a donation to the National LGBT Chamber of Commerce in aid of LGBTQ+ owned small businesses. Target continues to offer a significant portion of its Pride merchandise for sale in stores. Nonetheless, these instances of backtracking underscore the chilling effect that backlash and threats can have on companies. Following that, it would leave them uncertain and lacking a clearly defined way forward.They’re slowly watching Target, Bud Light and Kohl’s sales numbers before they order the marketing intern to click OK.Conservatives on Twitter are rejoicing with the fact that these companies are backing down from their wrath.
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