Continental ComfortContact CC7 launched in Malaysia
, Continental Tyres has now officially launched the new ComfortContact CC7 for the Asia Pacific region, which includes Malaysia. The CC7 is the latest in the Generation 7 range of tyres and was developed based on the company’s Comfort+ Technology that encompasses ‘ZEN’.
The ‘Z’ in ‘ZEN’ refers to the CC7’s Zero Shock Pattern that is aimed at reducing bumpiness with a unique tread pattern design consisting of a continuous rib structure and sipes. Meanwhille, ‘E’ points to the EverFlex Compound, developed to be soft and flexible in order to adapt better to rough road surfaces.
This leads to ‘N’, which is the CC7’s Noise Muter that consists of Noise Breaker 3.0 – protruding elements along the tyre grooves that break up sound waves into smaller ones. The pattern surface also features noise-absorbing chambers that works on the principle of the Helmholtz resonator, drawing in air waves and absorbing noise frequencies before they can exit.
“Through our understanding of the market, we know that a key criterion for drivers in Asia Pacific is comfort, as compared to their Western and European counterparts. As a result, Continental has established a reputation across our Asia-dedicated line of products for tyres that are quieter and more comfortable. The ComfortContact CC7 represents our flagship product in the comfort segment,” said Dalibor Kalina, head of replacement tyres Asia Pacific.
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