Consumers flock to the farm gate as ACCC investigates supermarket prices

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Consumers flock to the farm gate as ACCC investigates supermarket prices
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Have you ever tried buying food direct from the producer? As the nation watches the ACCC investigation into supermarkets, more farmers are looking at ways to sell direct to consumers.

Our Cow co-founder Bianca Tarrant has seen a 25 per cent increase in consumers since allegations of supermarket price gouging.Farmers and consumers are waiting to see what come of the ACCC investigation into alleged price gouging

Five years after they started selling online, they now have more than 50,000 customers and a waiting list of around 600 farmers wanting to join their Our Cow business.Ms Tarrant said the business had seen a 25 per cent increase in consumers since the recent allegations of supermarket price gouging. "I think it's just being able to ensure that the people that are producing the food are there for the long run," she said.Ms Tarrant said a growing customer base would allow her company to take on more of those farmers on the waiting list.

"A lot of people with their mortgages going up are watching what their pay in the supermarket people out there who may say, I want something organic, or I want something from a particular region, and they will pay that difference."After four years of thinking, planning and number crunching, Danielle and Cameron Douglas came up with their paddock-to- plate operation.

"I love it, I love delivery weekend ... It brightens me up because it's a lot of work to get to that," Ms Douglas said.

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