Ad jobs and their residuals can be a vital lifeline for working actors, many of whom have been financially depleted during the 14-month-long standoff between ACTRA and the ICA
Actors’ union accuses Ottawa of prolonging labour dispute with agencies after millions in ad spending revealed
Such a cut to commercial income, especially from lucrative residual payments, could trickle down through the entire performing-arts sector in Canada, warned Highet, who also works in theatre. Theatrical life can be precarious, and actors often need to pay their bills with other work. If they can’t pay their mortgage, “they can’t live in downtown Toronto, which means downtown Toronto doesn’t have a theatre scene.
“The compensation from residuals is important because it’s much more than their daily fee for a shoot,” said Maggie Dunlop, a talent agent with Oldfield Management in Toronto, who spoke on behalf of her clients trying to make a living through commercial work. She declined to comment on the ongoing labour negotiations.
The ICA also proposed expanding a program for lower-budget digital commercials to include television. The proposal also included expanding the range of production budgets for the program, raising the eligibility threshold from $75,000 to $300,000.
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