X is now an app that puts abhorrent content into users’ feeds, then financially rewards the people most successful in producing it, says Dave Lee for Bloomberg Opinion.
A screen capture of Twitter's official page with an "X" on the profile image is seen on Jul 23, 2023 in this screengrab obtained from a social media website. NEW YORK: A man was murdered in my neighbourhood on Monday . Ryan Carson was waiting at a bus stop with his girlfriend just before 4am, when a man stabbed him repeatedly in the chest. The couple had been at a wedding.
The user’s post on Tuesday contained all the ingredients for success: It was timely. It was shocking. It was an innocent 32-year-old man dying on the streets of New York City. It was a chance, duly taken, to write an inflammatory comment on Carson’s work in public policy, as though it had somehow led to this moment, as though he had it coming.
Online, people can’t be told what to post, but sites can try to nudge them toward behaving in a certain manner, whether through design choices or reward mechanisms. One thing the prior Twitter management didn’t do is actively make things worse. When Musk introduced creator payments in July, he splashed rocket fuel over the darkest elements of the platform. These kinds of posts always existed, in no small number, but are now the despicable main event.
X is now an app that forcibly puts abhorrent content into users’ feeds and then rewards financially the people who were the most successful in producing it, egging them on to do it again and again and make it part of their living.
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