Kidfluencers often find themselves working under the guidance of their parents. This raises concerns about how they can be protected when their parents are also their bosses, and their home is their workplace, says TSMP Law Corporation’s Ong Pei Ching.
Ryan Kaji is arguably the world’s most popular child YouTuber with 37 million subscribers on his channel Ryan’s World. Twins Leia and Lauren have about 288,000 followers on Instagram. SINGAPORE: The alarm clock rings in a dim bedroom. Mummy enters to wake eight-year-old twins Leia and Lauren for school. Her voice-over shares that it’s still a struggle to get her girls ready in the morning.
Take Ryan Kaji, for instance. Ryan, who began his YouTube career at three, is arguably the world’s most popular child YouTuber with 37 million subscribers on his channel Ryan’s World. Now 12, Ryan has reportedly amassed a net worth north of US$100 million. In Singapore, influencer Naomi Neo faced backlash in 2022 after she posted a TikTok video of a prank she played on her then four-year-old son. While her son is not a kidfluencer in his own right, he is featured regularly on her social media.
In Singapore, laws exist to regulate the employment of children and young persons, prohibiting children below 13 years old from being employed. However, the focus is on the type of work children can undertake in industrial settings versus non-industrial settings, and there are no express regulations for the work of child actors or kidfluencers.
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