The world is still waiting for Chinese travellers and their tourist dollars to return, but it is domestic travel that is booming in China, says tourism professor Sam Huang.
New: You can now listen to articles.Before COVID-19 brought much of the world to a standstill, China was the biggest tourism source market in the world, making, supporting jobs and businesses across China . The travel and tourism sector then accounted for 11.05 per cent of China ’s gross domestic product.and the industry is once again gaining worldwide attention. However, the recovery pattern varies across the three different aspects of tourism: Domestic, inbound and outbound.
Leaving behind the urban hustle and bustle, they seek both mental and physical rejuvenation through sunny beaches and refreshing scenery. . Nationals holding ordinary passports from those countries can enter China without a visa for up to 15 days. Additionally, China has reached mutual visa exemption with another seven countries including Singapore and Thailand.
According to a recent report by the China Tourism Academy, China's inbound tourism market this year is expected to recover to about 80 per cent of its pre-pandemic level.Several factors exacerbate this lag, including reduced disposable income among the Chinese middle class following the pandemic and a downturn in the property market.
Despite this, data from Chinese online travel agencies show a significant rise in outbound travel queries and bookings for the summer of 2024, driven by visa facilitation policies. For instance, searches for Kuala Lumpur surged by 49 per cent week-on-week after China and Malaysia announced plansCommentary: Visa waiver deal puts Singapore in good stead to attract the coveted Chinese tourist
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