Combate Enters New Broadcast Era in Brazil, Partners with Multiple MMA Promotions via alonsopvt
with TV Bandeirantes as a partner, many fans of the sport thought that Combate, the only cable channel dedicated 24 hours a day to martial arts, would would be finished. After all, it would make no sense for more than 300,000 subscribers to keep paying a monthly fee of RS 49.90 without having access to the UFC as part of the subscription.Instead, the approach of having “everything but UFC” at a more affordable price for the subscriber was put into practice.
With the Combate channel now having the rights to broadcast the second largest promotion in the sport and PFL in addition to Rizin, One, KSW and Jungle Fight — organizations that have several Brazilians as champions — it’s likely that Rede Globo will resume its coverage of MMA. Another aggressive strategy utilized by Combate was to lower the subscription fee to less than half of what was previously charged. Today, the price is RS 19.90 for the annual subscription. Meanwhile, the UFC platform in Brazil charges a monthly fee of RS 29.90 . In other words, for less than $10, the Brazilian MMA fan now has access to nearly all of the world’s major events in addition to a huge library of documentaries and other content.
Meanwhile, Combate broadcast team continues with Rhoodes Lima as the titular narrator, with Luiz Prota and Bernardo Edler in the same role. The team of commentators includes Luciano Andrade, Ana Hissa, Marcelo Alonso, Alex Gazé and Múzio de Angelis. Only time will tell how the broadcast changes will affect Brazilian MMA, but it seems that it has already begun a democratization of the sport. Considering the size of the Globo conglomerate in the country, it would not be surprising if, in a few years, Brazil is the only country in the world where the champions of Bellator, PFL, One and Rizin are much more recognized by the general public than the UFC champions.
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