LAS VEGAS (AP) — North Carolina junior tight end John Copenhaver gets group text message from his university pointing out the latest betting scandal or reminding him of the importance of not violating rules against betting on sports. “It’s being put in our heads every single day,' he said. Schools feel they have no choice. The spread of legalized sports gambling — and some early scandals — have captured the full attention of athletic departments and conference offices. All major conferences are
37 states plus the District of Columbia now have it. Even before the ruling, Matthew Holt knew that many sports organizations were ill-equipped to ensure athletes, coaches and staff members weren't among those laying money on whether the local team would cover the point spread.
U.S. Integrity receives athlete and team staff information from a client school or conference through an encrypted program called ProbiBet; Holt said some clients upload names of those not allowed to bet and in turn the lists are provided to sportsbooks. Tracking wagers made with illegal bookies is considerably more difficult. The American Gaming Association estimates some $4 billion in illegal betting is wagered each year.While big conferences flush with media rights money can hire the likes of U.S. Integrity while holding off on sponsorship or data deals with casinos, it's more challenging for lower-profile leagues.
Ron Li, senior vice president of client strategy for Navigate, said financial giant Morgan Stanley projected in late 2019 that the legalized sports wagering market could reach $8 billion by 2025. When that figure was hit in late 2022, Morgan Stanley revised its forecast to almost $13 billion. It's the third-string offensive guard or 12th player on the basketball team who are much more difficult to trace.
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