For about a year and a half, Coca-Cola has experimented with limited-edition beverages that have mystery tastes — most of them with vague, futuristic concepts and undisclosed flavours.
The latest one, Coca-Cola Y3000, fits the bill. The one distinction: It's supposed to taste like the future. Fittingly, the soft-drink giant used artificial intelligence to help determine the flavour and packaging.
Y3000, which comes in zero and full sugar varieties in the United States and Canada, will be sold for a limited time starting Tuesday and cost as much as regular Coke. Before Ultimate came Starlight, inspired by space; Dreamworld, which the company said tastes like dreams; and Byte, which is supposed to have a pixel flavour. Coca-Cola has also partnered with musicians Rosalía and Marshmello on limited-edition flavours.