The NRL makes statement in adverts for US double-header next year but neither code is the most popular sport-related activity in Australia
Allegiant Stadium in Las Vegas. The NRL claims to be the biggest sport in Australia ahead of a pre-season trip to the US.Allegiant Stadium in Las Vegas. The NRL claims to be the biggest sport in Australia ahead of a pre-season trip to the US.has reignited Australia’s sporting code wars with a claim to be Australia’s “biggest sport” in advertising material for the game’s foray into the USA next year.
The NRL will open its 2024 season with a double-header in Las Vegas in March and advertising materials for the fixture – including a four-storey high billboard on the side of Allegiant Stadium – are using the slogan: “Australia’s biggest sport unleashed in Vegas”.luminaries including former Hawthorn president and Victorian premier Jeff Kennett, former player Kane Cornes, former AFL chief executive Andrew Demetriou and hundreds of AFL fans online.
The NRL advertised its State of Origin clash in Adelaide in May with the slogan “real footy is coming soon to Adelaide”. Australia’s sports participation survey Ausplay lists running, swimming and cycling as the most popular sport-related activities in Australia, before association football comes in fourth with more than 1.1m participants among those aged 15.The AFL is also Australia’s best-attended sporting league. The NRL averaged just under 20,000 fans per match in 2023, substantially below the AFL figure of 36,000 according tobut the NRL also draws huge interest in its mid-season State of Origin broadcasts.
The NRL is taking its season-opening fixtures to the US in a bid to develop new broadcast and gambling markets. One of the four clubs involved, the South Sydney Rabbitohs,
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