Coalition’s 2022 federal election loss a result of ‘losing control of its brand’, Liberal Party review finds

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Coalition’s 2022 federal election loss a result of ‘losing control of its brand’, Liberal Party review finds
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A damning Liberal post-mortem following its crushing election loss has called for an overhaul to ensure the party is “fit for purpose meet the demands and sophistication of modern elections”. Follow updates here.

A damning Liberal post-mortem following its crushing election loss has called for an overhaul to ensure the party is “fit for purpose meet the demands and sophistication of modern elections”.

“Put simply, by the time of the election the Coalition had lost control of its brand, with the parties and their leaders being defined in the public’s mind by our opponents,” the review said. The review detailed how the Liberals lost political capital and accumulated negative issues in the 12 months leading up to the election as it was weighed down by demands associated with COVID-19.

“As a result, other issues including, importantly, political management did not receive the attention they normally would have. The prime minister and his team, rightly, placed the national interest first but at considerable political cost.

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