For the first time in Malaysia, Coach will feature bespoke Eid holiday-inspired experiences and activations theSun theSundaily rayaaidilfitri2023 puasa Ramadan RamadanMubarak Malaysia kualalumpur Coach
For the first time in Malaysia, Coach will feature bespoke Eid holiday-inspired experiences and activationscelebrates Ramadan and Eid for the first time in Malaysia with a series of thoughtfully crafted bespoke experiences.the coming together of family and friends, the campaign combines local tradition with Coach’s unique American heritage and design, featuring illuminated installations, unique in-store design and iconic product offerings.
To bring the campaign to life, stores across Malaysia will be transformed into one-of-a-kind shopping destinations with intricate decorative motifs and a festive twilight colour palette symbolising central themes of the holiday – wisdom, dignity, remembrance and joy. The installation also features the house’s beloved mascot, Rexy, in a larger-than-life display surrounded by celebratory Ramadan lights.
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