CIVIC Merchandising Inc., a leader in the heavy equipment sector, celebrated its 50th anniversary on September 17, honoring valued partners and guests. Established in 1974, Civic started as a spare parts business before evolving into a dealer of major international brands such as Volvo, driven by a commitment to customer service and civic duty.
Over the decades, Civic transformed with significant changes in 1995. Its mission has been captured in the tagline, 'Where service comes first.' Looking ahead, the company would focus on sustainability, digitalization, and transitioning to electric equipment and hybrid service vehicles.Despite challenges, including competition from over 20 new players, Civic attributed its success to its values of hard work and customer care.
The company has launched initiatives such as the 'Unli Service Project,' offering extended free labor beyond typical warranties to help customers maximize equipment lifespan.During the anniversary celebration, Civic highlighted its resilience through major crises, including the Asian financial crisis and the Covid-19 pandemic.
Merchandising Marks Its 50Th Anniversary
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hybrid Honda Civic previewed in PH ahead of PIMS launchIt’ll easily be the Japanese carmaker’s biggest launch of the year
Read more »
Gallery: Here’s a closer look at the upcoming Honda Civic HybridJust a month to go before the official launch
Read more »
Police, civic leader tell other victims to file complaint against Quiboloy'We will seek justice for you. Do not fear, otherwise the truth of what happened to you will be buried with you,' says the Davao City top cop Police Colonel Hansel Marantan
Read more »
EDSA gets a cinematic makeover with 50th MMFF iconic muralsDefining the News
Read more »
SM Mall of Asia celebrates Hello Kitty’s 50th anniversaryJoin the festivities at the mall's Central Atrium until September 22
Read more »
Marcos renews call to fight disinformation at PAPI 50th anniversaryPresident Marcos praised PAPI upholding truth and press freedom, but warned that new challenges, such as misinformation and cyber threats, demand greater vigilance.
Read more »