Details about the strategy were revealed at a media event at the Telus World of Science Edmonton.
Explore Edmonton announced that the plan was put together along with Stormy Lake Consulting and the tourism consulting firm Moccasin Trails Inc. as well as other Indigenous partners. It highlights guiding principles for promoting Indigenous cultures to tourists, as well as what types of visitors are more likely to be interested in such travel experiences.
In a news release, Paul Hawes, Explore Edmonton’s vice-president of destination development and marketing, said nurturing relationships between Indigenous tourism operators and entrepreneurs and others involved in the tourism sector is an essential component of the plan.“This philosophy recognizes that we are living in a moment of truth and reconciliation, and Explore Edmonton understands that tourism is reconciliation in action; it is not simply a ‘moment,’ but a long-term commitment,” he said.
In addition to fostering friendships and relationships within the sector, Explore Edmonton said the Indigenous tourism strategy will also be centred around “building understanding and knowledge by sharing Indigenous stories,” fostering empowerment and learning by creating a tourism incubator workshop and building a hub of resources on the Explore Edmonton website, ensuring the strategy continues to be ” Indigenous-led,” and on making it a priority to make Indigenous tourism “experiences” a part...
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