Cineplex has been ordered to pay a nearly $39 million penalty after losing a case over an online booking fee introduced in 2022. On Monday, September…
On Monday, September 23, the Competition Bureau Canada , an independent law enforcement agency, announced that the Competition Tribunal ruled in favour of the Competition Bureau in the deceptive marketing case against Cineplex .
Like many other businesses, this is just another shameless post-pandemic money grab from your finance folks. You encourage us to buy onlineand now you charge us for it, even Scene club members? Once I use up my Cineplex coupons I won't be back for a while.Drip pricing is a strategy where businesses advertise low prices only to include mandatory fees later, making the final cost higher than initially presented.
However, Cineplex argued that the online booking fee was an optional service presented on the website in "a clear and prominent manner." "We are shocked and disagree with the decision and will appeal to the Federal Court of Appeal, including the $39 million administrative monetary penalty," reads the company’s Matthew Boswell, commissioner of competition at the Competition Bureau, said the ruling was "a resounding win for Canadians."
"It sends a strong message that businesses should not engage in drip pricing and need to display their full prices upfront," he said. "Businesses that fail to comply with the law risk significant financial penalties.
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