BRUSSELS, May 31 — Chinese shopping app Temu will have to comply with stringent new safety rules after Brussels today added the company to its list of digital firms big enough...
Temu will have to comply with stringent new safety rules after Brussels today added the company to its list of digital firms big enough to face curbs, an EU official said. — Reuters picBRUSSELS, May 31 — Chinese shopping app Temu will have to comply with stringent new safety rules after Brussels today added the company to its list of digital firms big enough to face curbs, an EU official said.
The app joins fellow marketplaces AliExpress, Amazon, Shein and Zalando in a list of 24 “very large online platforms” , which have more than 45 million monthly active users in the European Union.From the end of September, four months after the designation, Temu will have to apply the tougher rules under the Digital Services Act , one of the EU’s mammoth new laws regulating online platforms, the official at the European Commission told AFP.
The platform has come under pressure beyond Europe including in South Korea where regulators are investigating Temu on suspicion of unfair practices including false advertising. Under the DSA, the EU has launched investigations into Meta’s Facebook and Instagram as well as TikTok, X and Chinese retailer AliExpress.
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