Chinese pop idol Cai Xukun denies wrongdoing in sex scandal

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Chinese pop idol Cai Xukun denies wrongdoing in sex scandal
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The scandal has exploded in China, threatening Cai's lucrative partnerships with major international brands, including Prada and Tag Heuer.

Chinese pop star and fashion icon Cai Xukun denied Monday he had pressured a woman to have an abortion but promised to change his behaviour after being embroiled in a sex scandal that has taken China by storm.

The scandal has exploded in China, where celebrities are held to high moral standards, threatening Cai's lucrative partnerships with major international brands, including Prada and Tag Heuer. And breaking days of silence on the issue, Cai acknowledged Monday having a relationship with Ms C that ended in 2021, adding that the two were no longer seeing each other.

"This incident is tending toward further hype and expansion," a body under the Beijing Advertising Association said in a statement published on WeChat. It did not give Cai's full name.

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