SHANGHAI — Only a few months after beginning her career as a livestream sales host in January, Zhang Jinyu, 28, a former model and blogger with a master's degree in fashion management, had clocked hundreds of hours of broadcasting time working with brands such as YSL Beauty.
A day in the life of a livestreaming host like Ms Zhang can include more than six hours of talking almost non-stop to the camera, time spent on hair, make-up, and post-broadcast debriefs.
"How to stand out is difficult. This industry is highly competitive, but if you can persevere, you can get better and better. I think whether I can stand out is only a matter of my mentality and my ability."A survey of more than 10,000 young people on social media platform Sina Weibo last month found that more than 60 per cent of them said they would be interested in working as internet influencers or livestreaming hosts.
Ms Zhang works with Shanghai-based agency Romomo, an arm of brand partner Buy Quickly, which helps link companies such as Lancome and Under Armor with its 150 full-time hosts.
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