They are betting livestreaming will become the path to win over hungry buyers. Read more at straitstimes.com.
BEIJING – When the pandemic erupted and China halted the movement of people, real-estate agent Wang Shujuan saw an opportunity – give property seekers livestreamed sales videos of her latest homes direct to their phones.
As home sales tumble and prices tank even in coveted markets like Shanghai, all signs point to a faltering post-Covid 19 rebound, forcing property agents and developers to get creative. While not a new phenomenon in China, the popularity of live-streaming is picking up, a rare bright spot in a struggling sector.
Ms Wang, who has been in the industry for nine years, opts for a more sleek, professional news anchor setup, dissecting market trends from behind an office desk. In a blend of performance and sales, others have adopted monikers like “Madam Real Estate” and “Real Estate Enzyme”. Livestreamers like Ms Wang remain relatively unusual cases of optimism in an ailing property market. For most, visiting a home in person is key to securing the transaction. Meantime, China’s housing market shows little sign of exiting its funk.
Many use these tactics to sidestep pricing restrictions. Local authorities have decried attempts by developers to slash home prices, banning steep price cuts for distorting the market and undermining confidence.
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