Chase has launched a new platform, Chase Media Solutions, that allows marketers to target the bank's 80 million customers with ads based on their purchase histories.
Chase announced Wednesday it has launched a new media business that allows advertisers to target the bank's 80 million U.S. customers based on their purchases. The platform, Chase Media Solutions, allows brands to "connect with consumers’ personal passions and interests," while "customers benefit from personalized offers and the ability to earn cash back with brands they love or are discovering for the first time," the bank said in a press release.
Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer," said Rich Muhlstock, president of Chase Media Solutions. FACEBOOK LET NETFLIX PEEK INTO USER DMS, EXPLOSIVE COURT DOCS CLAIM "Like retailers, we have first-party data and a dedicated audience," Muhlstock added.
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