Canadians are rewriting the grocery list of resilience, choosing frugality over extravagance, and redefining the true value of a meal.\u0022
In a world of rising food prices, Canadians are rewriting the grocery list of resilience, choosing frugality over extravagance, and redefining the true value of a meal.It’s undoubtedly been a challenging time for consumers at the grocery store, as dynamic shifts in economic landscapes and global challenges redefine our daily lives. In this era, the resilience and adaptability of individuals and communities have become paramount.
These mechanisms include utilizing coupons, apps, loyalty programs, and referencing flyers, with 79.2% of Canadians having availed themselves of loyalty programs in the past year and 74.8% actively using coupons. Additionally, 52.8% have explored food-rescuing apps, and 41.4% actively seek “enjoy tonight” deals. Furthermore, 49.7% of Canadians have contemplated growing their own food to counteract the impact of food inflation on their budgets.
Rising food prices have compelled Canadians to make challenging dietary choices. Nearly half of Canadians have reduced the quantity of meat or protein sources they purchase due to increased food costs, a greater number than the previous year. While 45.5% of Canadians prioritize cost over nutritional value when grocery shopping, a larger proportion than last year, 63.
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