At a time when restaurants, breweries and distilleries are beyond plentiful, consumers have a multitude of choices to stay fed and watered
. Staying top of mind is no easy task, and plenty of companies opt for a brand refresh to keep business steady.
Last month, it unveiled a slick new look – and stouter bottles for its three cornerstone gins. The updated bottles have similar graphic designs, but have distinct colouring to help better differentiate among the First Love, Afterglow and Fortunella flavours. Brewery co-owner and chief executive officer Benjamin Leon says the new look is a result of an “identity rediscovery process.”
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