Rodmill LopezThe past decade for HBA Manila has been a journey full of unexpected turns—much like a thrilling roller coaster. As the world, including the Philippines, faced unpredictable challenges such as lockdowns, recovery periods, and evolving market demands, the hospitality design industry had to adapt.
He also emphasized the importance of understanding not just a client’s vision, but the nuances of each project’s market and positioning. “One of the key lessons we’ve learned as a business is the importance of understanding not only the client’s vision but also the target market and positioning of each project—while still considering practical factors such as construction budgets, which don’t hinder our ability to design unique and memorable guest experiences,” he explained.
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