TDG owner and founder Mika Caram is no stranger to operating her businesses in times of crisis.
The Daily Grind’s newest branch in the Gaslamp District’s scenic Busay Hills closed only a few days after its grand opening in December 2021, afterThe branch then reopened the first week of January 2022, running only on a generator as the typhoon had taken down electricity across the entire Cebu City.
In fact, one of the main reasons it made sense for the homegrown Cebuano coffee shop to open in Busay was because of another crisis – the COVID-19 pandemic – which has forced many businesses to be conscious of designing their layouts with more open-air spaces for better ventilation, and with more distance between tables.The move is part of TDG’s pivot towards catering to local clientele; prior to the pandemic, most of their customers had been backpackers and foreign tourists.
TDG opened its first branch in Kasambagan in 2018, followed by a branch in Lapu-Lapu City and then in The Forum on Archbishop Reyes Avenue. TDG was meant to be the coffee shop and restaurant arm of Caram’s hostel business Murals, which has not been operating since the country shut down foreign tourism in 2020.
“The market there is usually active people or cyclists and bikers – something you would notice in Busay,” Caram said, noting that this branch was in the mountainous part of the city, away from the hustle and bustle of the business districts.According to Caram, TDG’s loyal patrons will still find their favorite TDG meals at the new branch.
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