The move is to encourage younger Canadians, comfortable in talking openly about sex, to speak with their elders about safer sex.
“The rise of sexually transmitted infections among Canadian seniors is due to the fact that many seniors who leave long-term, monogamous relationships and re-enter the dating scene are unaware of the risks associated with STIs and hookup culture,” Jems said.
“Ultimately, the candies are a sweet prompt to help bridge the gap and promote healthy sexual habits amongst seniors,” said Whitney Geller and Yasemin Emory, the co-founders of Jems.Article content The candies are available in four sweet characters and will be sold in a bag or box with the box also including condoms.
“Jems is a condom brand and sex-ed platform, built on the desire to create something for everyone and normalize sex and condom use. F—ing Old is an extension of Jems’ commitment to making sexual wellness more inclusive for all,” the company said.Article contentThe Benjamin Rose Institute on Aging said we should encourage our loved ones to speak with their primary-care physicians to start a dialogue about STIs.
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