When Elon Musk took over Twitter last November, he quickly turned his attention to the platform's highly sought-after status symbol: the blue verification check mark.
The seal of approval previously handed out to celebrities, politicians, journalists and other public figures was meant to reduce impersonation attempts, help users wade through high volumes of replies and likes and make it easier to ensure people aren't duped by parody accounts.
Instead, it was text-based two-factor authentication and the ability to publish longer tweets that drew him in to forking over $155 a year . Felicella figured longer tweets mean more space for context and maybe, additional chances to connect with someone in need of his support. Shaigec subscribed to Blue for the features, which have reduced her ads by 50 per cent, let her tweet more than 280 characters, given her an edit button and helped her sort bookmarked posts by topic.
By then, he had grown fed up with fake accounts impersonating people and peddling cryptocurrency scams and hoped Blue might cut down on such instances.
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