Retailer joins a list of top-tier sponsors cutting ties with Hockey Canada
Canadian Tire Corp. has ended its partnership with Hockey Canada as the fallout from the sporting organization's handling of alleged sexual assaults grows.
Canadian Tire will redirect its support to hockey-related organizations that better align with the company's values, she said. Among other revelations that followed was Hockey Canada's admission it drew on minor hockey membership fees to pay for uninsured liabilities, including sexual abuse claims. "We are deeply disheartened by the lack of action and commitment from Hockey Canada to drive necessary cultural change," the company said. "We remain passionate fans and supporters of the sport of hockey and stand committed to enabling systemic change to make hockey safe for all."
"From Hockey Canada, we expect a tangible commitment to transparency with Canadians, strong leadership, accountability with their stakeholders and the hockey community, and improved safety both on and off the ice. Ultimately our position hasn’t wavered: the time for change is long overdue.”
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