Lionel Messi joined Major League Soccer club Inter Miami in July, and the results have been near-instant.
His club won the reformatted Leagues Cup competition, which features teams from Mexico's LigaMX and MLS, with the Argentine scoring 10 goals along the way.
Messi's signing, Vancouver Whitecaps sporting director Axel Schuster said, represents a chance for the league to better market itself. Bradish has previously worked for the Florida Sports Foundation, Nike Canada, Florida State University Department of Athletics, the Vancouver Grizzlies, and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games.
"So globally I think it's great for the league. I think it's drawing attention, it's exciting," he said. "Does it highlight some weaknesses in our in our league? Maybe it does, but that doesn't diminish the fact that globally it's a positive thing that's happening."
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