COVID-19 slammed the door on large public gatherings across Canada in March 2020, but two of the country’s biggest auto shows returned this year amid hopes that experiential attractions would revive the large-scale events.
“This is going to be a more hands-on show,” said Jason Campbell, general manager of the Canadian International AutoShow , which runs Feb. 17-26 at the Metro Toronto Convention Centre.
Electric vehicles led the planning, bringing a new dimension to public interactions — indoor driving events, a feature usually not possible with internal-combustion vehicles because of emissions. “It’s almost a blessing in disguise in a way because it has generated so much interest,” Campbell said on the Feb. 10 Automotive News Canada Podcast. Nineteen vehicles are available for showgoers to drive for two laps in electric mode, he said.
“It has been made possible because with the centre’s air extractor fans running at full capacity, and the vehicles running very slow, pollutant levels are kept at a small fraction of the allowable levels,” he said. “I think the brands that aren’t going to be here are going to regret it and try and come back into the program in 2024,” said Campbell, adding that advance ticket sales were up 70 per cent over 2020 even before the start of full-on advertising. “It will slow down a bit, but the results are encouraging,” he said. The Toronto and Montreal events are part of a truncated auto show season, as insufficient automaker interest forced the cancellation of shows in Vancouver, Ottawa and Calgary.
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