Health Canada has announced new warning labels to be printed directly on cigarettes in an effort to deter new smokers, encourage quitting and reduce tobacco-related deaths.
There will be multiple sets of six warnings on the cigarettes themselves that will change in rotation with messages like: "Cigarettes cause cancer," "Tobacco smoke harms children" and "Poison in every puff."
Health Canada will also include new health warnings on cigarette packaging, taking up a minimum of 75 per cent of the main display area of the package, and will be able to update the content of the warnings without having to change the regulations. "Having a warning on every cigarette sold in Canada is a world precedent-setting measure," said Rob Cunningham, senior policy analyst at the Canadian Cancer Society.
"The health warning is going to be there during every smoke break, and for youth who experiment by borrowing a cigarette from a friend, they'll have exposure to the health warning there as well. I expect that many countries internationally will follow this Canadian world first."The regulations will begin to come into effect as of Aug. 1.
A new round of 14 picture warnings will also be required to appear on the outside of cigarette packaging by April 30, 2024, with a second new set of 14 picture warnings to appear two years later later.
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