Canada Soccer sponsor pushes for end to dispute
GE Appliances says it is offering sponsorship money in hopes of helping resolve the labour impasse between Canada Soccer and the women’s national team.
“We’re really in soccer for one big reason, and we want to be known as a true corporate supporter of the game in Canada. In order to do that, we want to align with a partner, in this case Canada Soccer, and we expect that our brand values are shared and they exhibit those values in their actions.The move comes four days after Canada Soccer and the women’s team agreed in principle upon an interim deal on compensation for 2022.
Crooks was named interim president on March 1 following Nick Bontis’s resignation from his post, acknowledging “this moment requires change.” “The time for us all to show up, for our sport and its players, is now,” he said in the letter. “Our players and our teams have never seen more success. And the opportunity to grow the beautiful game in Canada has never been greater.”
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