JOHOR BAHRU – Business owners in Johor are hopeful that a series of concerts by British rock band Coldplay and American pop star Taylor Swift across the border in Singapore in 2024 will bring some positive spillover effects to the state’s economy. They are hoping to...
Fans, who are already forking out hundreds of dollars for tickets to the live shows, are known to travel around the region to watch such gigs.
“However, if there are more efforts to promote the state to the visitors, we may be able to see some improvements this time around. Tourism Johor director Suhairi Hashim said there are already ongoing efforts with tour operators in Singapore to include Johor in their packages.
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