Anheuser-Busch has made a major marketing push as the beer giant scrambles to recover from the controversy surrounding its partnership with transgender TikTok star Dylan Mulvaney.
Bud Light's newest advertisement shows a young group of friends drinking beer in the rain at a country music festival as"Chicken Fried" by the Zac Brown Band plays in the background.
The ad is reportedly part of Anheuser-Busch's major marketing push as the beer giant scrambles to recover from the chaos following the Mulvaney sponsorship, which prompted widespread boycotts and a leadership shakeup at the company.Critics derided the first ad, which featured one of the brand's famous Clydesdale horses traversing the country, as a misguided attempt at quelling the backlash instead of offering a formal apology.
The controversy began when Mulvaney revealed she received packs of the beer with her face printed on the cans as part of Bud Light's March Madness contest and as a way to celebrate a full year of"girlhood." After weeks of staying silent, Mulvaney addressed the backlash in her return to social media last week.
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