Modelo Especial, Michelob Ultra and Bud Light.
Bud Light has sunk to the number three spot in US beer sales as the fallout from the brand's Dylan Mulvaney association continues. Those are the recent sales rankings of the top three beers in the U.S., according to data shared by Bump Williams consulting firm.
"Bud Light is still the #1 selling beer in the United States on a volume basis and has started to recover from the Dylan Mulvaney situation that occurred on April 1st of 2023," a statement from the consulting firm to FOX Business reads. That move and comments from Bud Light's marketing vice president at the time, Alissa Heinerscheid, who said she wanted to update the"fratty" and"out-of-touch" brand, sparked calls from conservative influencers and celebrities to shun the brand, and a boycott took hold.
Bud Light has faced intense backlash from longtime customers over last year's campaign with transgender activist Dylan Mulvaney. Picture: Getty
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